We produce the ads.
You scale the spend.
50–100+ ad creative variations per week. Video, statics, UGC-style — every format, every platform. Tested, iterated, and optimised so your media buyers never run out of winning creative.
48-hour turnaround · 50–100+ variations/week · Every ad format · No long contracts
Performance Creative for Every Vertical
The Problem
Your ads stop working after two weeks. You need 50 new creatives. Your agency delivers 5.
If you're running paid ads at any real scale, creative fatigue is your biggest enemy. Not targeting. Not budgets. Creative.
The businesses winning on Meta, TikTok, and YouTube aren't better at media buying — they're better at creative production. More hooks, more angles, more variations, more often. Volume wins. Guesswork loses.
What if you could produce 50–100+ ad creative variations every week — at a fraction of what your current creative team costs?
Creative fatigue kills your ROAS
Your best-performing ad stops working after 7–14 days. The algorithm has shown it to everyone worth showing it to. Without fresh creative, your CPAs climb and your media buyer has nothing to test. You need 50 new variations. Your team delivers 5.
7–14 days
avg. ad creative lifespan
Production can’t keep pace with spend
You’re spending £10K+/mo on ads but your creative team takes 2–4 weeks to produce a batch. By the time new creative is ready, your winning ads are already fatigued. The bottleneck isn’t your media buying — it’s your creative pipeline.
2–4 wks
typical agency turnaround
You can’t test enough variations
Meta’s algorithm rewards volume. The top 0.1% of advertisers test 11× more creative variations than everyone else. But at £500–£2,000 per creative from a traditional agency, testing at that volume is financially impossible. So you guess instead of knowing.
11×
more creatives from top advertisers
Why Creative Volume Wins
The brands scaling fastest all have one thing in common.
They produce more creative, test more variations, and replace fatigued ads faster than everyone else. That used to require a massive team. It doesn't anymore.
Creative volume is the new competitive moat
Meta’s Andromeda update changed everything. The algorithm now tests ad creative variations at a granular level. The top 0.1% of advertisers create 11× more creatives than everyone else. More variations = more chances to find winners = lower CPA.
11×
more creatives from top advertisers
Every platform punishes stale creative
Facebook, TikTok, Instagram, YouTube — every algorithm rewards fresh creative and punishes repetition. Ad frequency over 3 kills performance. The only defence is a constant pipeline of new hooks, angles, and formats. Most teams can’t produce that. We can.
3+
ad frequency where performance drops
The cost of bad creative is your entire ad spend
You can have the best targeting, the best offer, and the best landing page. None of it matters if the creative doesn’t stop the scroll. Creative is the biggest lever in paid media. Businesses that test more creative, win more. It’s a volume game.
80%
of ad performance driven by creative
How It Works
From brief to 50+ tested ad creatives in 48 hours.
You share the brief. We handle everything — creative strategy, AI-powered generation, hook and angle variations, multi-format rendering, and performance-based iteration. Your media buyer gets a steady stream of ready-to-launch creative.
No storyboard reviews. No shoot days. No 4-week wait. Just performance creative delivered at the pace your ad spend demands.
48-hour turnaround
From brief to delivered creative in two days, not two weeks. AI-powered generation runs in minutes. Batch production and multi-format rendering mean your media buyer always has fresh creative to test.
Built for paid media
Every creative is designed to perform in an ad environment. Hook variations, angle testing, format adaptation — we produce creative the way media buyers need to consume it. Not brand content. Performance creative.
Test, learn, iterate
We don’t guess. We produce at volume, test across audiences, and double down on what works. The creative matrix approach means every batch gets smarter. Your cost per acquisition drops as creative volume increases.
What We Deliver
Ad creative at the volume your media buying demands.
Pick the tier that matches your ad spend and creative velocity. Every package is built around one goal: giving your media buyers more winning creative, faster.
Creative Starter
Consistent short-form video content across every platform. Reels, TikTok, Shorts — delivered weekly so your brand never goes dark.
- 15–20 videos/month
- 9:16 + 1:1 formats
- 48-hour turnaround
- Posting schedule included
Ad Creative Engine
High-volume ad creative production for teams running paid media. Hook variations, angle testing, multi-format output — built for media buyers who need fresh creative weekly.
- 50–100+ creatives/week
- Hook + angle variations
- Video, static, UGC-style
- Multi-format rendering
Performance Creative
Full creative-to-performance pipeline. We produce, test, and iterate your ad creative based on what’s actually converting. Your creative team, without the headcount.
- Everything in Ad Creative Engine
- Performance-based iteration
- Creative strategy sessions
- Dedicated account lead
Enterprise
Complete creative infrastructure for brands spending at scale. VSL funnels, landing page creative, multi-channel ad production, and campaign-level creative strategy.
- Full VSL funnel production
- Landing page creative
- Multi-channel ad suites
- Campaign strategy + reporting
What We Produce
Creative built to perform, not just look good.
Every piece of creative is produced for one purpose: driving results in paid media. Hook variations, angle testing, multi-format output — everything a media buyer needs to find winners fast.
Ad Creative at Scale
50–100+ ad creative variations per week. Hook testing, angle testing, format testing across video, statics, and UGC-style content. Built for media buyers who need volume.
- Hook variations (10–20 per concept)
- Multi-angle testing
- UGC-style creator content
- Product/service demos
Short-Form Video Ads
15–60 second video ads optimised for Meta, TikTok, YouTube Shorts, and Instagram Reels. Every video built to stop the scroll and drive action.
- Direct response video ads
- Before/after transformations
- Testimonial-style UGC
- Seasonal/promotional creative
Video Sales Letters
Professional VSLs with voiceover and kinetic text, synced word-by-word. Proven direct-response frameworks that turn cold traffic into booked calls and sales.
- Service explainer VSLs
- Retargeting VSLs
- Lead magnet videos
- Webinar/event promos
Multi-Format Rendering
One creative concept rendered in every format your campaigns need. No re-editing, no cropping. Every pixel intentional across every aspect ratio and placement.
- 9:16 (Reels/TikTok/Shorts)
- 16:9 (YouTube/Feed)
- 1:1 (Instagram Feed)
- 4:5 (Stories/Feed)
Who We Are
Built by a performance marketer. Not a tech founder.
Prospect Connect Media is led by James Prosper — a direct-response marketer with over a decade in performance marketing, paid media, and conversion-focused creative.
Before building PCM, James ran a growth agency serving clients across financial services, prop trading, legal claims, modular housing, and technology. Over £150M in attributed client revenue across those verticals — all tracked, all measured.
That direct-response background is what makes PCM different. Every creative we produce is built to convert in a paid media environment. Not brand awareness content. Not social filler. Performance creative that moves the needle on CPA, ROAS, and revenue.
James Prosper
PCM exists because James saw the same bottleneck killing results for every client: creative production couldn't keep pace with ad spend. So he built the infrastructure to fix it — a creative engine that produces at the volume and speed paid media demands.
Is This For You?
Built for businesses running paid ads at scale.
This is for you if…
- You’re spending £5K+/mo on paid ads and need more creative to test
- Your current agency or in-house team can’t produce creative fast enough
- You’re seeing creative fatigue kill your ROAS
- You want to test 10–20 hook variations per concept, not 2–3
- You need video, statics, and UGC-style content across multiple platforms
This is NOT for you if…
- You’re not running paid ads yet — this is for businesses already spending on media
- You want brand awareness content, not direct-response performance creative
- You need someone to manage your ad accounts — we produce creative, not media buying
- You want one polished brand video per quarter, not 50+ variations per week
- You’re looking for the cheapest option — we compete on output and speed, not price
Get Started
Is your creative pipeline costing you money?
Take our 60-second Creative Pipeline Assessment. Find out exactly where the bottleneck is — and get a personalised recommendation for fixing it.
7 questions. 60 seconds. Instant result. No commitment.
Common Questions
Frequently asked questions
How fast can you deliver creative?+
48 hours from brief to delivered creative. You share the brief, we produce hook variations, angle tests, and multi-format renders. Most clients receive their first batch within 2 days of onboarding.
How many ad creatives do you produce per week?+
Depending on your package, 15–100+ variations per week. That includes hook variations, angle testing, format adaptation, and multi-platform rendering. Our Ad Creative Engine tier is designed for teams testing at volume.
What formats and platforms do you cover?+
Every major paid media platform: Meta (Facebook + Instagram), TikTok, YouTube, and Google. Formats include 9:16 (Reels/TikTok/Shorts), 16:9 (YouTube/Feed), 1:1 (Instagram Feed), and 4:5 (Stories). One concept, every format.
Do you handle media buying or just creative?+
We primarily produce creative — that’s our core strength. Many of our clients also work with us on media buying and campaign management. We’ll discuss what makes sense for your setup on the discovery call.
What’s the onboarding process?+
A 30-minute discovery call to understand your business, offer, and ad account context. Then we produce your first batch of creative within 48 hours. No lengthy onboarding decks or 4-week setup periods.
Can I request revisions?+
Yes. Every package includes revision rounds. But because we produce at volume — testing multiple hooks, angles, and formats per concept — most clients find their winners from the initial batch rather than iterating on a single creative.
Are there long-term contracts?+
No. All packages are month-to-month with 30 days’ notice. No lock-in, no cancellation fees. We keep clients because the creative performs, not because they’re contractually stuck.